Tamil Nadu: Campaign launched to promote fortified rice

The Trichy district administration started a campaign on Monday to create awareness about ‘fortified rice’ and clear misconceptions about it among the public.

Collector V Saravanan flagged off the campaign vehicle. Over the next ten days, the ‘information, education and communication’ van would travel across the district to sensitise the people in rural areas about fortified rice and double fortified rice.

The campaign, organised based on a direction from the state food safety department, includes screening of short films and interactive sessions about the rice varieties among the public, ICDS officials, PDS staff, SHG group members, and local representatives. The administration aims to sensitise at least a hundred people in each village during the campaign.

This article has been republished from The Times of India.